Cindy Hyde-Smith US Inactive
Cindy Hyde Smith for US Senate
Scott Colom: Wrong for Mississippi
Ad copy
Scott Colom is wrong for Mississippi. He’s Biden’s pick, not ours.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.8/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 69.3 · 1.4 · 66.6 |
| Spend range | USD 500–599 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 11.57 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2025-09-05 → 2025-09-11) |
| Created | 2025-09-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Cindy Hyde-Smith |
| Surfaced by | “senate:Cindy Hyde-Smith” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold teal 'SEX CHANGES FOR CHILDREN' text over dark, unflattering close-up of opponent |
| Tactic | Classic attack ad using parental fear about gender medicine for children to disqualify the opponent as a Biden-aligned extremist out of step with Mississippi values. |
Where it ran (delivery by region)
| Mississippi | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 12.1% |
| 65+ · male | 13.9% |
| 65+ · female | 18.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 12.3% |
| 55-64 · female | 11.7% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 7.9% |
| 18-24 · male | 0.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.3% |
| 35-44 · female | 5.4% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 5.2% |
| 25-34 · female | 2.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
