Julia Letlow for Congress
This November, let’s send a message to the White House and tell them to stop blowing away our hard-earned taxpayer dollars. Your money should stay in your pockets.
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| Overall score | 43.3/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 66.9 · 14.3 · 61.6 |
| Spend range | USD 800–899 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 22.65 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 53 (2022-09-17 → 2022-11-09) |
| Created | 2022-09-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | money cash, family |
| Call to action | learn more |
| Standout element | Burning $100 bills overlaid with bold red $5,000 statistic against a stock-ticker background |
| Tactic | Uses visceral imagery of money literally on fire combined with a specific dollar figure to make abstract inflation feel personally costly to working families, driving anger at the White House. |
| Louisiana | 99.8% |
| Mississippi | 0.1% |
| Arkansas | 0.1% |
| Tennessee | 0.0% |
| Texas | 0.0% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 4.3% |
| 65+ · male | 9.0% |
| 55-64 · female | 26.4% |
| 65+ · female | 28.7% |
| 35-44 · female | 5.9% |
| 45-54 · female | 14.9% |
| 55-64 · male | 7.2% |
| 35-44 · male | 1.8% |
| 25-34 · female | 1.0% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 0.3% |