COTTON FOR SENATE, INC.
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| Overall score | 45.5/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 78.0 · 2.5 · 66.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 11.11 |
| Est. audience size | — |
| Days live | 10 (2022-06-20 → 2022-06-30) |
| Created | 2022-06-20 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | other |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | survey poll |
| Standout element | Unflattering close-up of Biden with a downcast expression paired with bold 'WORSE' in gold text |
| Tactic | Classic list-building poll tactic using a loaded rhetorical comparison to drive clicks and capture conservative voter contact info while stoking anti-Biden sentiment. |
| Texas | 8.6% |
| Florida | 7.7% |
| California | 5.7% |
| Pennsylvania | 4.9% |
| Ohio | 4.5% |
| New York | 3.8% |
| Michigan | 3.7% |
| 13-17 · female | 0.0% |
| 55-64 · male | 21.8% |
| 25-34 · male | 1.4% |
| 35-44 · female | 0.6% |
| 45-54 · female | 2.2% |
| 65+ · female | 17.5% |
| 45-54 · male | 8.0% |
| 65+ · male | 36.3% |
| 55-64 · female | 8.1% |
| 35-44 · male | 2.7% |
| 18-24 · unknown | 0.0% |
| 18-24 · male | 0.6% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.1% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 13-17 · male | 0.0% |
| 25-34 · female | 0.4% |