Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Ad copy
It's more than a myth. On the ground, #Montana wants Daines GONE. #FireDainesFriday #JackalopeSaysNope #LegendsVoteReilly
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 0.0 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | — |
| Days live | 1 (2025-09-12 → 2025-09-12) |
| Created | 2025-09-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | other |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | none |
| Standout element | A jackalope — Montana mythical folk creature — holding a 'Fire Daines' protest sign in a Western landscape, blending regional legend with political attack |
| Tactic | Leverages Montana's jackalope folklore as a clever metaphor to make the anti-Daines message feel locally rooted and culturally resonant, using whimsy to soften an attack while the hashtag campaign amplifies grassroots authenticity. |
Where it ran (delivery by region)
| Montana | 32.4% |
| California | 8.3% |
| Washington | 4.5% |
| Texas | 4.1% |
| Florida | 3.2% |
| New York | 2.6% |
| Pennsylvania | 2.6% |
Who saw it (delivery)
| 18-24 · female | 4.5% |
| 45-54 · male | 4.0% |
| 65+ · male | 23.6% |
| 65+ · female | 26.8% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.4% |
| 55-64 · female | 9.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.4% |
| 18-24 · male | 5.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.7% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 3.2% |
| 25-34 · female | 2.6% |
| 18-24 · unknown | 1.2% |
| 65+ · unknown | 0.6% |
