📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John King for Supervisor US Inactive

ELECT JOHN KING

ad creative

Elect John King | Sonoma County Supervisor Candidate

John King for Supervisor: A practical, community-first approach to Sonoma County’s biggest challenges. Learn more and get involved.

Ad copy

Leadership that acts. Results you can see. 🗳️ Sonoma County doesn’t need more talk—it needs a leader with a proven track record of protecting our way of life. John King is a 4th-generation farmer and union operating engineer who understands District 2 because he’s spent his life serving it. He doesn't just identify problems; he solves them. John stands for: ✅ Water Security: Won a landmark lawsuit to stop excessive groundwater pumping. ✅ Safety First: Personally worked to relocate hazardous mailboxes for resident safety. ✅ Accountable Growth: Spent 5 years on the Sonoma General Plan Update ensuring our rural land is protected from overdevelopment. It’s time for a Supervisor who puts our water, our land, our community, and our families first. Vote John King for District 2 Supervisor on June 2nd! 🔗 Learn more at: ElectJohnKing.com ID: 1489159

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score47.6/100
Spend / Reach / Long. / Eff.29.2 · 83.1 · 3.6 · 74.5
Spend rangeUSD 700–799
Impressions175,000 – 199,999
CPM (≈ $/1k impr)USD 4.0
Est. audience size50,001 – 100,000
Days live14 (2026-05-20 → 2026-06-03)
Created2026-05-20
Creative variants1 body · 1 headline
Platformsinstagram
Languagesen
CandidateGA — John King
Surfaced by“senate:John King”

🧠 AI analysis

Issueagriculture rural
Framingpositive candidate
Message typepersuasion
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, workers labor
Symbolsfarm rural, family
Call to actionvote
Standout elementcandidate posed outdoors against a pastoral rural backdrop with a yard sign visible in the background reinforcing local grassroots presence
TacticThe ad uses a 4th-generation farmer identity and concrete accomplishment checklist to build credibility and trust with rural voters who value practical, community-rooted leadership over political rhetoric.

Where it ran (delivery by region)

California100.0%

Who saw it (delivery)

18-24 · female 17.8%
45-54 · unknown 0.1%
Unknown · female 0.0%
65+ · unknown 0.0%
65+ · male 1.4%
65+ · female 1.0%
55-64 · unknown 0.0%
55-64 · male 2.1%
55-64 · female 1.3%
45-54 · male 4.1%
18-24 · male 16.9%
45-54 · female 2.3%
35-44 · unknown 0.1%
35-44 · male 8.9%
35-44 · female 5.0%
25-34 · unknown 0.4%
25-34 · male 23.7%
25-34 · female 14.5%
18-24 · unknown 0.4%
Unknown · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 37d live
Rep. Harriet Hageman
WY — Harriet Hageman 32d live
Sherrod Brown
OH — Sherrod Brown 39d live
Jeff Merkley
OR — Jeff Merkley 25d live
Sherrod Brown
OH — Sherrod Brown 40d live
Dan Osborn for Senate
NE — Dan Osborn 21d live
Jeff Merkley
OR — Jeff Merkley 25d live
Jeff Merkley
OR — Jeff Merkley 25d live