Phillip Rench for Maine US Inactive
PHILLIP RENCH FOR US SENATE CAMPAIGN
Ad copy
“People know that this is her game, right?" Rench said. "She's up for reelection next year. It was either her or Lisa Murkowski that had to vote for this bill, and Lisa's not up for election for a few more years. So (Collins) got a pass from the Senate. It's a shame.” Link: https://www.wmtw.com/article/senator-susan-collins-2026-opponents-big-beautiful-bill/65281152
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 18.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.0 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 1 (2025-07-03 → 2025-07-04) |
| Created | 2025-07-03 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Phillip Rench |
| Surfaced by | “senate:Phillip Rench” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Local TV news chyron lending earned-media credibility to the candidate's attack |
| Tactic | The ad leverages a real local news interview clip to lend third-party credibility to the charge that Collins cynically traded her vote on the Big Beautiful Bill as a political favor, framing her as calculating rather than principled. |
Where it ran (delivery by region)
| Maine | 57.9% |
| California | 19.1% |
| Massachusetts | 10.7% |
| New Jersey | 4.5% |
| New York | 4.5% |
| Virginia | 2.0% |
| Maryland | 1.1% |
Who saw it (delivery)
| 35-44 · female | 1.4% |
| 35-44 · male | 4.8% |
| 45-54 · female | 3.9% |
| 45-54 · male | 8.4% |
| 55-64 · female | 12.6% |
| 55-64 · male | 10.4% |
| 55-64 · unknown | 0.8% |
| 65+ · female | 30.6% |
| 65+ · male | 26.7% |
| 65+ · unknown | 0.3% |
