📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mark Warner VA US Inactive

FRIENDS OF MARK WARNER

ad creative

Flip Virginia Blue

Flip Virginia Blue

Contribute now to fight back in Virginia.

Contribute now to fight back in Virginia.

Ad copy

All eyes are on Virginia. Contribute right now to hand Trump a devastating defeat and reelect Mark Warner
All eyes are on Virginia. Contribute right now to hand Trump a devastating defeat and reelect Mark Warner

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score46.4/100
Spend / Reach / Long. / Eff.44.9 · 75.1 · 7.7 · 57.7
Spend rangeUSD 3,000–3,499
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 38.23
Est. audience size100,001 – 500,000
Days live29 (2025-08-25 → 2025-09-23)
Created2025-08-25
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languagesen
CandidateVA — Mark Warner
Surfaced by“senate:Mark Warner”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementSimulated iCloud Notes screenshot framing the fundraising ask as a personal, urgent handwritten-style memo
TacticThe ad leverages an anti-Trump framing — casting Warner's reelection as a chance to deliver Trump a 'devastating defeat' — to drive small-dollar donations by making the Virginia race feel nationally consequential.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · male 3.0%
65+ · male 15.1%
65+ · female 40.3%
55-64 · unknown 0.2%
55-64 · male 7.0%
55-64 · female 18.2%
45-54 · unknown 0.2%
45-54 · female 8.0%
18-24 · male 0.1%
35-44 · unknown 0.1%
35-44 · male 1.9%
35-44 · female 3.5%
25-34 · unknown 0.0%
25-34 · male 0.6%
25-34 · female 0.8%
18-24 · unknown 0.0%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live