Robin Kelly US Inactive
US Rep Robin Kelly
Fighting for Affordable Health Care
Ad copy
I’m fighting back against harmful Medicaid cuts to protect access to health care. Subscribe to my newsletter for updates on my work to deliver reliable, affordable care for Illinois families.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 53.9/100 |
| Spend / Reach / Long. / Eff. | 49.0 · 91.4 · 8.3 · 66.8 |
| Spend range | USD 4,500–4,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 11.18 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 31 (2025-12-03 → 2026-01-03) |
| Created | 2025-12-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | capitol statue, healthcare |
| Call to action | learn more |
| Standout element | Candidate speaking directly to camera with the U.S. Capitol dome prominently framed behind her |
| Tactic | The Capitol backdrop lends institutional authority while the direct-to-camera appeal and newsletter subscribe CTA converts issue concern into list-building engagement. |
Where it ran (delivery by region)
| Illinois | 100.0% |
| Indiana | 0.0% |
Who saw it (delivery)
| 18-24 · female | 5.7% |
| 45-54 · male | 9.8% |
| 65+ · male | 10.8% |
| 65+ · female | 15.4% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.9% |
| 55-64 · female | 9.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.9% |
| 18-24 · male | 2.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.0% |
| 35-44 · female | 6.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 6.7% |
| 25-34 · female | 6.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
