Josh Roy for US Senate US Inactive
JOSH ROY FOR IDAHO
Josh Roy for US Senate Idaho 2026
Josh Roy for US Senate Idaho 2026
Support Josh Roy for US Senate - Idaho
Support Josh Roy for US Senate - Idaho
Ad copy
Josh Roy for US Senate Idaho 2026
Josh Roy for US Senate Idaho 2026
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.6/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 81.7 · 3.6 · 77.3 |
| Spend range | USD 400–499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 2.77 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2026-04-16 → 2026-04-30) |
| Created | 2026-04-15 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Josh Roy |
| Surfaced by | “senate:Josh Roy” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | nostalgia |
| Production tier | diy amateur |
| Who pictured | family children |
| Symbols | guns 2a, farm rural, family |
| Call to action | learn more |
| Standout element | Two young daughters in camo hunting gear with caption 'Elk Hunting With Dad 2017. We didn't get one' — disarming personal authenticity |
| Tactic | The ad uses a candid family hunting photo to signal authentic rural Idaho values and 2A identity, positioning Josh Roy as a relatable local outsider challenging incumbent Jim Risch at a gun show event. |
Where it ran (delivery by region)
| Idaho | 99.8% |
| Washington | 0.2% |
| Distrito Federal | 0.0% |
| Montana | 0.0% |
Who saw it (delivery)
| 18-24 · female | 10.9% |
| 45-54 · male | 8.3% |
| 65+ · male | 6.6% |
| 65+ · female | 3.9% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.9% |
| 55-64 · female | 3.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 3.5% |
| 18-24 · male | 16.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.6% |
| 35-44 · female | 4.4% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 16.0% |
| 25-34 · female | 6.7% |
| 18-24 · unknown | 0.5% |
| 65+ · unknown | 0.1% |
