Senator Wiley Nickel US Inactive
Wiley Nickel for Congress
Democrat Wiley Nickel For Congress
Protecting Our Democracy
Ad copy
Our campaign is focused on the issues that matter most to North Carolinians: ✅ Protecting voting rights ✅ Freedom to make your own family planning decisions ✅ An economy that works for everyone
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.5/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 78.0 · 3.9 · 61.0 |
| Spend range | USD 2,500–2,999 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 24.44 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 15 (2022-04-30 → 2022-05-15) |
| Created | 2022-04-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Wiley Nickel |
| Surfaced by | “senate:Wiley Nickel” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate pictured smiling alongside Barack Obama, lending celebrity endorsement credibility without explicitly naming him |
| Tactic | The implicit Obama association transfers aspirational credibility and progressive values to Nickel while the checklist copy speaks directly to base Democratic priorities, creating a dual-track emotional and rational appeal. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 55-64 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.2% |
| 55-64 · female | 16.9% |
| 55-64 · male | 8.3% |
| 35-44 · female | 12.2% |
| 45-54 · female | 22.2% |
| 35-44 · male | 5.5% |
| 45-54 · male | 10.4% |
| 65+ · female | 16.6% |
| 65+ · male | 7.3% |
| 35-44 · unknown | 0.1% |
