Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
It was an honor to visit Lewis County High School and spend time with the outstanding young men and women of the Jr ROTC program, sharing the importance of honor, integrity, self-discipline and using wisdom in every decision they make. I can say with confidence these fine cadets represent the very best of our future leaders.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 68.1 · 3.9 · 71.6 |
| Spend range | USD 200–299 |
| Impressions | 40,000 – 44,999 |
| CPM (≈ $/1k impr) | USD 5.87 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2026-03-18 → 2026-04-02) |
| Created | 2026-03-18 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | military |
| Call to action | none |
| Standout element | group photo of candidate surrounded by Jr ROTC cadets in a school gymnasium |
| Tactic | The ad uses a community visit to Jr ROTC to associate the candidate with values of honor, discipline, and patriotism, building soft credibility with military-minded and family-oriented voters without making explicit policy claims. |
Where it ran (delivery by region)
| West Virginia | 91.7% |
| Pennsylvania | 1.1% |
| Virginia | 1.1% |
| Ohio | 1.1% |
| Kentucky | 0.9% |
| Florida | 0.6% |
| North Carolina | 0.5% |
Who saw it (delivery)
| 18-24 · female | 4.8% |
| 45-54 · male | 12.4% |
| 65+ · male | 7.4% |
| 65+ · female | 6.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 9.0% |
| 55-64 · female | 3.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.0% |
| 18-24 · male | 8.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 16.4% |
| 35-44 · female | 4.7% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 18.0% |
| 25-34 · female | 4.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |
