Steve Marshall For Alabama
I will continue to fight for an end to the unconstitutional vaccine mandates. Follow my page to stay up to date on my efforts.
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| Overall score | 19.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 3.9 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 15 (2022-02-01 β 2022-02-16) |
| Created | 2022-02-01 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AL β Steve Marshall |
| Surfaced by | βsenate:Steve Marshallβ |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Torn newspaper clippings from Yellowhammer and Alabama Today flanking the candidate to borrow third-party credibility |
| Tactic | The ad leverages earned-media headlines as social proof to validate Marshall's anti-mandate fighter identity while driving page follows for continued engagement. |
| Alabama | 100.0% |
| 45-54 Β· male | 5.4% |
| 25-34 Β· female | 1.4% |
| 45-54 Β· female | 15.6% |
| 55-64 Β· male | 9.5% |
| 25-34 Β· male | 3.4% |
| 55-64 Β· female | 29.9% |
| 65+ Β· male | 6.8% |
| 35-44 Β· male | 8.2% |
| 65+ Β· female | 15.6% |
| 35-44 Β· female | 4.1% |