Roy Cooper US Inactive
Cooper for North Carolina
POLL ALERT: Republicans gaining ground in NC
POLL ALERT: Republicans gaining ground in NC
Help Democrat Roy Cooper pull ahead
Help Democrat Roy Cooper pull ahead
Ad copy
✋STOP SCROLLING: Extreme Republican Michael Whatley is gaining ground in polling for the U.S. Senate race in North Carolina. Roy Cooper needs your help to win.
✋STOP SCROLLING: Extreme Republican Michael Whatley is gaining ground in polling for the U.S. Senate race in North Carolina. Roy Cooper needs your help to win.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.6/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 80.0 · 7.4 · 59.2 |
| Spend range | USD 4,000–4,499 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 30.91 |
| Est. audience size | — |
| Days live | 28 (2025-10-04 → 2025-11-01) |
| Created | 2025-10-03 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Simulated iCloud Notes screenshot creating an intimate personal letter effect |
| Tactic | Uses urgency framing ('STOP SCROLLING,' 'POLL ALERT') combined with a fake-personal notes app aesthetic to manufacture grassroots authenticity and drive small-dollar donations by invoking fear of a billion-dollar Republican takeover. |
Where it ran (delivery by region)
| North Carolina | 75.5% |
| South Carolina | 4.4% |
| Virginia | 2.9% |
| California | 1.6% |
| Florida | 1.5% |
| New York | 1.2% |
| Georgia | 1.1% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 4.5% |
| 65+ · male | 20.0% |
| 65+ · female | 33.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 8.3% |
| 55-64 · female | 13.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.3% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 3.4% |
| 35-44 · female | 4.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.6% |
| 25-34 · female | 1.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
