John Fleming Louisiana State Treasurer
As a recent grad, you may have unclaimed utility deposits or other funds waiting for you. The Louisiana Treasury wants to give it back to you. Check today at lacashclaim.org!
As a recent grad, you may have unclaimed utility deposits or other funds waiting for you. The Louisiana Treasury wants to give it back to you. Check today at lacashclaim.org!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 69.3 Β· 8.3 Β· 72.5 |
| Spend range | USD 200β299 |
| Impressions | 45,000 β 49,999 |
| CPM (β $/1k impr) | USD 5.25 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 31 (2024-12-01 β 2025-01-01) |
| Created | 2024-11-12 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | β |
| Candidate | LA β John Fleming |
| Surfaced by | βsenate:John Flemingβ |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | none |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | '1 in 6 Residents Have Unclaimed Property' stat overlaid on Louisiana state map graphic |
| Tactic | The ad uses a personal financial gain hook ('claim your cash now') paired with a credibility-building statistic to drive clicks from young voters, building goodwill for the State Treasurer brand while delivering a tangible constituent service. |
| Louisiana | 100.0% |
| 18-24 Β· female | 11.7% |
| 18-24 Β· male | 7.9% |
| 18-24 Β· unknown | 0.2% |
| 25-34 Β· female | 42.1% |
| 25-34 Β· male | 37.8% |
| 25-34 Β· unknown | 0.4% |