John Deaton for Senate Inc.
Vote John Deaton on November 5th
I am a pro-freedom candidate who wants to tackle income inequality, the migrant crisis, our nation’s debt and the unaffordable cost of living in America today. Elizabeth Warren wants to point fingers and print taxpayer dollars, I want to find compromise and act on solutions. She wants to keep the job, I want to do the job.
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| Overall score | 57.0/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 100.0 · 3.6 · 68.1 |
| Spend range | USD 9,000–9,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 9.5 |
| Est. audience size | — |
| Days live | 14 (2024-10-22 → 2024-11-05) |
| Created | 2024-10-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Candidate seated on crumbling steps of a boarded-up, deteriorating urban building — visceral symbol of economic decline |
| Tactic | The contrast framing ('she wants to keep the job, I want to do the job') paired with the decaying building backdrop creates a sharp outsider-vs-incumbent narrative designed to make Warren appear ineffective and out of touch. |
| Massachusetts | 100.0% |
| Connecticut | 0.0% |
| 35-44 · female | 17.5% |
| 35-44 · male | 25.9% |
| 35-44 · unknown | 0.3% |
| 45-54 · female | 9.6% |
| 45-54 · male | 14.9% |
| 45-54 · unknown | 0.2% |
| 55-64 · female | 8.0% |
| 55-64 · male | 10.8% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 5.7% |
| 65+ · male | 6.7% |
| 65+ · unknown | 0.1% |