Bill Cassidy US Inactive
Bill Cassidy for US Senate
My Job
Protecting Your Health
Ad copy
Bill Cassidy is working to lower the cost of your prescriptions and eliminate outrageous surprise medical bills.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 73.9 · 2.5 · 61.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 23.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2020-09-25 → 2020-10-05) |
| Created | 2020-09-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | neutral |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed notice replacing the actual ad creative |
| Tactic | The ad is inaccessible due to a removed disclaimer, but the copy tactic positions Cassidy as a pragmatic problem-solver on healthcare costs, appealing to voters frustrated by prescription prices and surprise billing. |
Where it ran (delivery by region)
| Louisiana | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 25-34 · female | 8.7% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
| 65+ · male | 4.5% |
| 25-34 · male | 10.5% |
| 35-44 · male | 13.6% |
| 55-64 · female | 11.0% |
| 45-54 · female | 10.0% |
| 25-34 · unknown | 0.1% |
| 45-54 · male | 9.4% |
| 55-64 · male | 7.7% |
| 35-44 · female | 12.7% |
| 65+ · female | 7.4% |
| 18-24 · male | 2.0% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 2.2% |
| 45-54 · unknown | 0.1% |
