PEOPLE FOR BEN
Sign Nancy Pelosi's card before midnight!
Will you sign Nancy’s card and thank her for standing up to Donald Trump? She’ll be so touched to read our messages and know we have her back.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.8/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 73.9 · 55.1 · 55.6 |
| Spend range | USD 3,500–3,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 49.99 |
| Est. audience size | — |
| Days live | 201 (2019-11-30 → 2020-06-18) |
| Created | 2019-11-30 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
| Issue | democracy elections |
| Framing | informational |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative |
| Tactic | The ad uses a petition-signing mechanic around a beloved Democratic figure (Nancy Pelosi) to build an email list while framing the action as personal solidarity against Trump, lowering the barrier to engagement. |
| California | 13.7% |
| Florida | 6.7% |
| New York | 6.5% |
| Texas | 5.7% |
| Washington | 4.4% |
| Pennsylvania | 3.7% |
| Illinois | 3.7% |
| 25-34 · unknown | 0.0% |
| 55-64 · male | 8.4% |
| 35-44 · male | 0.8% |
| 25-34 · female | 0.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.3% |
| 35-44 · female | 1.1% |
| 65+ · unknown | 0.8% |
| 45-54 · female | 4.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 2.4% |
| 55-64 · female | 17.8% |
| 65+ · female | 42.5% |
| 65+ · male | 20.1% |
| 25-34 · male | 0.4% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.3% |