Bill Cassidy for US Senate
Senator Cassidy Has Our Back
"I don't believe that there's a stronger voice for Veterans' health care than Bill Cassidy."
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.0/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 70.7 · 1.1 · 71.1 |
| Spend range | USD 300–399 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 6.35 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2020-09-17 → 2020-09-22) |
| Created | 2020-09-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | unknown |
| Who pictured | veterans military |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice obscuring the original ad creative entirely |
| Tactic | The ad is inaccessible due to a Facebook policy violation notice, but the copy leverages a third-party testimonial endorsing Cassidy as a champion for veterans' healthcare, a classic borrowed-credibility persuasion tactic targeting military-connected voters. |
| Louisiana | 100.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 12.5% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 1.8% |
| 65+ · male | 9.1% |
| 25-34 · male | 8.2% |
| 25-34 · female | 5.3% |
| 35-44 · female | 9.4% |
| 55-64 · female | 11.5% |
| 65+ · unknown | 0.1% |
| 18-24 · female | 1.4% |
| 55-64 · male | 10.1% |
| 65+ · female | 12.7% |
| 45-54 · female | 7.7% |
| 45-54 · male | 9.7% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |