Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
Catch up on today’s coverage of my reelection filing with WCHS News 🎥⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 33.5/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 3.6 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 14 (2026-01-20 → 2026-02-03) |
| Created | 2026-01-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Local TV news chyron with 'YOUR VOICE YOUR FUTURE' branding lending earned-media credibility |
| Tactic | Borrowing local TV news coverage of the reelection filing lends third-party legitimacy and signals frontrunner confidence without requiring attack or issue messaging. |
Where it ran (delivery by region)
| West Virginia | 99.7% |
| Virginia | 0.3% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 18-24 · male | 0.4% |
| 25-34 · female | 1.5% |
| 25-34 · male | 3.2% |
| 35-44 · female | 3.3% |
| 35-44 · male | 5.4% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 8.3% |
| 45-54 · male | 10.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 14.3% |
| 55-64 · male | 13.3% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 23.2% |
| 65+ · male | 15.6% |
| 65+ · unknown | 0.2% |
