John Fleming Louisiana State Treasurer
As a recent grad, you may have unclaimed utility deposits or other funds waiting for you. The Louisiana Treasury wants to give it back to you. Check today at lacashclaim.org!
As a recent grad, you may have unclaimed utility deposits or other funds waiting for you. The Louisiana Treasury wants to give it back to you. Check today at lacashclaim.org!
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| Overall score | 42.4/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 70.7 Β· 8.0 Β· 73.6 |
| Spend range | USD 200β299 |
| Impressions | 50,000 β 59,999 |
| CPM (β $/1k impr) | USD 4.54 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 30 (2025-04-01 β 2025-05-01) |
| Created | 2025-03-17 |
| Creative variants | 2 body Β· 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA β John Fleming |
| Surfaced by | βsenate:John Flemingβ |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | none |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | '1 in 6 Residents Have Unclaimed Property' stat overlaid on Louisiana state map graphic |
| Tactic | The ad uses a personal financial gain hook ('claim your cash now') paired with a credibility-building statistic to drive clicks from young voters, building goodwill for the State Treasurer brand while delivering a tangible constituent service. |
| Louisiana | 100.0% |
| 18-24 Β· female | 10.3% |
| 18-24 Β· male | 7.8% |
| 18-24 Β· unknown | 0.1% |
| 25-34 Β· female | 40.0% |
| 25-34 Β· male | 41.5% |
| 25-34 Β· unknown | 0.3% |