Roy Cooper US Inactive
Cooper For North Carolina
Former NC Governor Roy Cooper makes visit to local owned business
During his visit, Cooper criticized the tariffs imposed by the Trump administration, arguing that they negatively impact small businesses and consumers.
Ad copy
No matter where I go in North Carolina, I hear the same thing: rising prices are costing small businesses a fortune.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.4/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 83.1 · 6.9 · 74.5 |
| Spend range | USD 700–799 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 4.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 26 (2025-12-19 → 2026-01-14) |
| Created | 2025-12-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, diverse crowd |
| Symbols | money cash |
| Call to action | learn more |
| Standout element | mural of Black civil rights icons as backdrop lending historical weight to Cooper's economic message |
| Tactic | Borrowed-credibility tactic pairs a local news screenshot with firsthand listening-tour framing to paint Cooper as an empathetic champion of small businesses harmed by Trump tariffs. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 18-24 · female | 9.1% |
| 45-54 · unknown | 0.1% |
| Unknown · female | 0.0% |
| 65+ · unknown | 0.0% |
| 65+ · male | 1.5% |
| 65+ · female | 2.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 2.9% |
| 55-64 · female | 4.5% |
| 45-54 · male | 6.8% |
| 18-24 · male | 6.4% |
| 45-54 · female | 8.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 10.6% |
| 35-44 · female | 12.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 16.0% |
| 25-34 · female | 18.4% |
| 18-24 · unknown | 0.2% |
| Unknown · male | 0.0% |
