John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
My Reaction to Tonight’s State of the Union: It’s Time for Adults Who Put Country First
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 27.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 43.0 · 1.4 · 65.1 |
| Spend range | <USD 99 |
| Impressions | 3,000 – 3,999 |
| CPM (≈ $/1k impr) | USD 14.14 |
| Est. audience size | — |
| Days live | 6 (2026-02-24 → 2026-03-02) |
| Created | 2026-02-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | none |
| Standout element | Direct, intense camera stare from a physically imposing bald candidate with US flag pin — projects strength and authenticity over polished political imagery |
| Tactic | The candidate uses a raw, direct-to-camera selfie-style video reaction to the State of the Union to project authenticity and contrast himself with career politicians, framing himself as the adult-in-the-room alternative. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 25-34 · female | 2.6% |
| 25-34 · male | 8.2% |
| 25-34 · unknown | 0.2% |
| 35-44 · female | 9.9% |
| 35-44 · male | 22.0% |
| 35-44 · unknown | 0.4% |
| 45-54 · female | 20.7% |
| 45-54 · male | 26.7% |
| 45-54 · unknown | 0.6% |
| 55-64 · female | 3.7% |
| 55-64 · male | 4.2% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 0.3% |
| 65+ · male | 0.4% |
| 65+ · unknown | 0.0% |
