Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
VOTE NOVEMBER 5TH to protect your right to Keep and Bear Arms!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 55.8 · 7.4 · 74.6 |
| Spend range | <USD 99 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 3.96 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 28 (2024-10-09 → 2024-11-06) |
| Created | 2024-10-09 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | guns 2a, us flag |
| Call to action | vote |
| Standout element | Candidate posing with a tactical rifle alongside a prominent NRA Life Member seal on a bold red background |
| Tactic | The ad leverages identity-based pride by visually aligning the candidate with NRA membership and gun ownership, signaling cultural solidarity with Second Amendment voters while issuing a direct GOTV call to action. |
Where it ran (delivery by region)
| West Virginia | 63.9% |
| Maryland | 17.8% |
| Virginia | 7.5% |
| Pennsylvania | 6.2% |
| Ohio | 4.5% |
Who saw it (delivery)
| 18-24 · female | 0.0% |
| 45-54 · male | 10.3% |
| 65+ · male | 27.7% |
| 65+ · female | 19.0% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 23.2% |
| 55-64 · female | 8.4% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.9% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.6% |
| 35-44 · female | 1.1% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.8% |
| 25-34 · female | 0.4% |
| 65+ · unknown | 0.1% |
