FRIENDS OF CIVIL
Shelby County. Vote for Hope. Vote for Change. Vote Civil Miller-Watkins for U.S. Senate The Best Choice. www.civilforsenate.com #Together #WeWon #OneKitchenTableAtATime #Hope #Change #Education #Economy #Housing #WomensRights #VotingRights #Freedom
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 29.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 47.5 · 1.1 · 68.5 |
| Spend range | <USD 99 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 9.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2024-07-22 → 2024-07-27) |
| Created | 2024-07-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Civil Miller-Watkins |
| Surfaced by | “senate:Civil Miller-Watkins” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, family |
| Call to action | vote |
| Standout element | Bold neon-styled 'VOTE FOR CHANGE' overlay contrasting with the candidate holding a red umbrella beside her campaign banner |
| Tactic | The ad uses grassroots visual authenticity — a candidate personally canvassing in branded gear — paired with an aspirational 'hope and change' message to mobilize base Democratic voters in Shelby County. |
| Tennessee | 99.7% |
| Mississippi | 0.3% |
| 35-44 · unknown | 0.0% |
| 65+ · male | 18.3% |
| 18-24 · female | 0.2% |
| 18-24 · unknown | 0.1% |
| 18-24 · male | 0.6% |
| 25-34 · male | 2.9% |
| 45-54 · female | 5.1% |
| 35-44 · male | 6.4% |
| 45-54 · male | 12.8% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 17.4% |
| 55-64 · male | 20.2% |
| 55-64 · female | 11.8% |
| 65+ · unknown | 0.1% |
| 35-44 · female | 2.7% |
| 25-34 · female | 0.9% |
| 45-54 · unknown | 0.2% |
| 25-34 · unknown | 0.1% |