COLLINS FOR SENATOR
Always working. For all Mainers.
Mainers rely on Susan Collins for her clear, level-headed thinking. From securing funding for rural hospitals to being a champion for small businesses, Susan Collins is always working for Mainers.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 52.4/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 90.1 · 7.7 · 73.4 |
| Spend range | USD 1,500–1,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 4.67 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 29 (2026-04-01 → 2026-04-30) |
| Created | 2026-04-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | seniors |
| Symbols | healthcare, family |
| Call to action | learn more |
| Standout element | elderly constituent testimonial from Winthrop lending grassroots authenticity |
| Tactic | Third-party constituent testimonial tactic builds trust by letting a relatable Maine senior vouch for Collins rather than the candidate promoting herself directly. |
| Maine | 100.0% |
| 18-24 · female | 8.4% |
| 45-54 · male | 8.7% |
| 65+ · unknown | 0.1% |
| 65+ · male | 5.7% |
| 65+ · female | 5.7% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.7% |
| 55-64 · female | 6.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 6.2% |
| 18-24 · male | 7.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 11.0% |
| 35-44 · female | 7.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 14.2% |
| 25-34 · female | 10.1% |
| 18-24 · unknown | 0.1% |
| Unknown · female | 0.0% |