Tom Willis WV US Inactive
Friends of Tom Willis
Ad copy
Unlike my opponent, Craig Blair, I support parental choice and religious exemptions against forced vaccination. Under Craig Blair, West Virginia ranks in the bottom five for Medical Freedom, and that must change. Vote Willis on May 14th!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 5.2 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 20 (2024-03-12 → 2024-04-01) |
| Created | 2024-03-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | healthcare, family |
| Call to action | vote |
| Standout element | green checkmark next to Willis vs. red X next to Blair in a side-by-side comparison grid |
| Tactic | Classic contrast scorecard tactic uses green/red color coding and check/X symbols to visually brand the opponent as the enemy of parental and religious freedom while positioning Willis as the clear defender of medical choice. |
Where it ran (delivery by region)
| West Virginia | 88.0% |
| Maryland | 11.3% |
| Virginia | 0.7% |
Who saw it (delivery)
| 25-34 · unknown | 0.0% |
| 25-34 · female | 0.2% |
| 25-34 · male | 0.8% |
| 65+ · unknown | 0.2% |
| 45-54 · unknown | 0.1% |
| 35-44 · male | 4.9% |
| 45-54 · female | 5.8% |
| 65+ · male | 22.2% |
| 45-54 · male | 11.3% |
| 55-64 · male | 16.6% |
| 65+ · female | 22.0% |
| 55-64 · female | 12.9% |
| 35-44 · unknown | 0.1% |
| 35-44 · female | 2.6% |
| 55-64 · unknown | 0.2% |
