📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Mary Peltola US Inactive

ALASKANS FOR MARY

ad creative

Chip in to Mary’s campaign

Donate now

Ad copy

Another DC super PAC aligned with the official campaign arm for Senate Republicans just announced a $6 million ad buy in the Last Frontier. If Alaska voters are watching TV or streaming anything, DC Republican super PACs are trying to take over their screens and drown us out with lies. They know Mary has what it takes to win, so they are doing everything in their power to try to stop this movement. We must fight back against these hyperpartisan attacks and make sure Alaskans hear the truth. Contribute $20 to or any amount to Mary Peltola’s campaign to keep Mary on the airwaves.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score48.3/100
Spend / Reach / Long. / Eff.56.4 · 80.0 · 3.6 · 53.2
Spend rangeUSD 9,000–9,999
Impressions125,000 – 149,999
CPM (≈ $/1k impr)USD 69.09
Est. audience size
Days live14 (2026-06-11 → 2026-06-25)
Created2026-06-11
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateAK — Mary Peltola
Surfaced by“senate:Mary Peltola”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementBlank white image with no visual content — the ad relies entirely on copy
TacticThe fundraising appeal uses an urgency-and-threat framing, positioning outside Republican super PAC spending as an existential attack that only donor dollars can counter, creating a grassroots-vs-DC narrative to drive small-dollar donations.

Where it ran (delivery by region)

California14.8%
Washington11.2%
New York5.9%
Oregon4.3%
Massachusetts3.9%
Texas3.7%
Florida3.7%

Who saw it (delivery)

18-24 · female 0.1%
45-54 · unknown 0.1%
Unknown · female 0.0%
65+ · unknown 1.0%
65+ · male 38.8%
65+ · female 30.8%
55-64 · unknown 0.3%
55-64 · male 9.6%
55-64 · female 6.9%
45-54 · male 3.4%
18-24 · male 0.2%
45-54 · female 2.3%
35-44 · unknown 0.1%
35-44 · male 2.3%
35-44 · female 1.5%
25-34 · unknown 0.0%
25-34 · male 1.3%
25-34 · female 1.0%
18-24 · unknown 0.0%
Unknown · male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live