📌 The Swipe File

Patrick Schmidt for Kansas US Inactive

PATRICK SCHMIDT FOR KANSAS

Advance Voting Now - August 5!

Advance Voting Now - August 5!

Ad copy

Since the overturning of Roe, concerned citizens have rallied to protect our reproductive freedom. In Kansas, we overwhelmingly supported abortion rights in our state constitution when the issue was on the ballot. But Kansas Republican attacks on our reproductive care continue. And they are relentless. That’s why we need Patrick Schmidt in the State Senate. We can count on Patrick to protect reproductive rights in Kansas – including access to abortion care – as our next representative. And he’s been endorsed by Governor Laura Kelly! Democratic Primary Tuesday, August 6. Advance Voting is available now - August 5.

Since the overturning of Roe, concerned citizens have rallied to protect our reproductive freedom. In Kansas, we overwhelmingly supported abortion rights in our state constitution when the issue was on the ballot. But Kansas Republican attacks on our reproductive care continue. And they are relentless. That’s why we need Patrick Schmidt in the State Senate. We can count on Patrick to protect reproductive rights in Kansas – including access to abortion care – as our next representative. And he’s been endorsed by Governor Laura Kelly! Democratic Primary Tuesday, August 6. Advance Voting is available now - August 5.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	38.2/100
Spend / Reach / Long. / Eff.	17.4 · 63.8 · 3.3 · 68.4
Spend range	USD 200–299
Impressions	25,000 – 29,999
CPM (≈ $/1k impr)	USD 9.07
Est. audience size	10,001 – 50,000
Days live	13 (2024-07-24 → 2024-08-06)
Created	2024-07-24
Creative variants	2 body · 2 headline
Platforms	facebook, instagram
Languages	en
Candidate	KS — Patrick Schmidt
Surfaced by	“senate:Patrick Schmidt”

🧠 AI analysis

Issue	abortion
Framing	positive candidate
Message type	gotv mobilization
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate
Symbols	none
Call to action	vote
Standout element	Side-by-side photo of candidate with pro-choice icon Gloria Steinem lending celebrity credibility
Tactic	The ad leverages Kansas voters' demonstrated support for abortion rights at the ballot box plus a Governor endorsement and celebrity validator to mobilize Democratic primary turnout around reproductive freedom.

Where it ran (delivery by region)

Kansas

100.0%

Who saw it (delivery)

45-54 · unknown	0.2%
65+ · unknown	0.5%
55-64 · female	13.6%
35-44 · male	6.1%
45-54 · female	8.2%
55-64 · male	7.8%
45-54 · male	5.5%
65+ · male	16.9%
35-44 · female	9.8%
65+ · female	30.9%
35-44 · unknown	0.2%
55-64 · unknown	0.2%