FRIENDS OF SHERROD BROWN
Sherrod took on big pharma to protect Ohioans. He capped insulin costs for seniors, and he’s fighting to lower costs for Ohio families.
Sherrod took on big pharma to protect Ohioans. He capped insulin costs for seniors, and he’s fighting to lower costs for Ohio families.
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| Overall score | 55.2/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 94.0 · 6.1 · 61.5 |
| Spend range | USD 10,000–14,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 22.73 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 23 (2024-04-25 → 2024-05-18) |
| Created | 2024-04-24 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | seniors |
| Symbols | healthcare, none |
| Call to action | learn more |
| Standout element | Bold gold '35 DOLLAR MONTHLY CAP' text anchoring a news citation over a warm scene of older adults |
| Tactic | Leads with a concrete, tangible policy win ($35 cap) backed by a news source citation to build credibility and contrast Brown against 'big pharma' without naming an opponent. |
| Ohio | 100.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 10.4% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 1.0% |
| 18-24 · unknown | 0.0% |
| 25-34 · female | 4.5% |
| 35-44 · male | 7.9% |
| 18-24 · female | 1.3% |
| 65+ · male | 10.7% |
| 25-34 · male | 3.7% |
| 65+ · female | 18.8% |
| 45-54 · male | 8.8% |
| 55-64 · female | 13.9% |
| 55-64 · male | 9.1% |
| 35-44 · female | 9.3% |
| 45-54 · unknown | 0.1% |