David Brock Smith, State Senator for District 1 US Inactive
Friends of David Brock Smith, PAC #15377
Ad copy
"I support David Brock Smith and will be voting for him because he is our man when it comes to veterans." - Bill Mixon, U.S. Army Vietnam Veteran
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 61.7 · 4.1 · 64.4 |
| Spend range | USD 300–399 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 15.53 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 16 (2024-05-06 → 2024-05-22) |
| Created | 2024-05-06 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OR — David Smith |
| Surfaced by | “senate:David Smith” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military, us flag |
| Call to action | none |
| Standout element | Three Vietnam veterans in military caps delivering a direct-to-camera endorsement testimonial |
| Tactic | The ad leverages peer-to-peer credibility by using an authentic Vietnam veteran testimonial to validate the candidate's commitment to veterans, a highly trusted endorsement source for the target demographic. |
Where it ran (delivery by region)
| Oregon | 93.1% |
| California | 1.1% |
| Washington | 0.6% |
| Arizona | 0.5% |
| Texas | 0.4% |
| Alaska | 0.3% |
| Idaho | 0.3% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 35-44 · male | 10.2% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 1.0% |
| 25-34 · female | 3.1% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 6.1% |
| 65+ · male | 15.2% |
| 45-54 · female | 7.2% |
| 65+ · female | 16.1% |
| 55-64 · female | 11.2% |
| 25-34 · male | 7.3% |
| 45-54 · male | 10.4% |
| 55-64 · male | 11.4% |
| 25-34 · unknown | 0.0% |
