📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Brian Bengs for U.S. Senate US Inactive

Brian Bengs for Senate

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Ad copy

Today oil is $85.90/barrel and gas is $3.85/gallon In April 2010, oil was $85.66/barrel and gas was $2.85/gallon Big Oil is making record profits from high gas prices. All the while, Sen. Thune complains about releases from the Strategic Petroleum Reserve because he can't criticize the oil companies price gouging us. Why? Because he took $1 million from Big Oil.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score34.2/100
Spend / Reach / Long. / Eff.17.4 · 55.8 · 1.1 · 62.5
Spend rangeUSD 200–299
Impressions10,000 – 14,999
CPM (≈ $/1k impr)USD 19.96
Est. audience size100,001 – 500,000
Days live5 (2022-10-20 → 2022-10-25)
Created2022-10-20
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateSD — Brian Bengs
Surfaced by“senate:Brian Bengs”

🧠 AI analysis

Issueenergy environment
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturednone
Symbolsmoney cash
Call to actionnone
Standout elementPlatform removal notice replacing the actual ad content, revealing a meta-layer of political messaging
TacticThe ad attacks Sen. Thune for accepting Big Oil money while gas prices outpace oil price increases, using specific data points to imply price gouging and political corruption — but the content was removed by Facebook for a missing disclaimer, making the removal notice itself the only visible creative.

Where it ran (delivery by region)

South Dakota99.8%
Nebraska0.1%
Minnesota0.0%
Wyoming0.0%
Iowa0.0%

Who saw it (delivery)

25-34 · unknown 0.1%
65+ · male 14.7%
55-64 · unknown 0.1%
55-64 · female 10.9%
25-34 · female 3.5%
45-54 · male 8.9%
35-44 · male 8.5%
55-64 · male 11.9%
18-24 · female 1.0%
35-44 · unknown 0.1%
65+ · unknown 0.3%
25-34 · male 5.3%
18-24 · male 1.2%
35-44 · female 6.5%
65+ · female 19.4%
45-54 · female 7.6%
45-54 · unknown 0.1%
18-24 · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 56d live
Jeff Merkley
OR — Jeff Merkley 194d live
Ben Ray Luján
NM — Ben Ray Luján 178d live
Reid W. Rasner
WY — Reid Rasner 20d live
Tom Cotton
AR — Tom Cotton 13d live
John W. Hickenlooper
CO — John Hickenlooper 23d live
Real Ashley Moody
FL — Ashley Moody 13d live
Chuck Morse for NH
NH — Chuck Morse 10d live