FRIENDS OF MARK WARNER
Senator Mark Warner passed and defended the health care bill that saved the lives of many Virginians -- including Gabrielle. Gabrielle was born with a serious medical condition. When she was denied coverage, Mark Warner fought for her, and he’ll continue to fight so every Virginian has access to health care.
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| Overall score | 43.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 72.4 · 1.1 · 56.9 |
| Spend range | USD 2,500–2,999 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 42.3 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 5 (2020-10-23 → 2020-10-28) |
| Created | 2020-10-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | medical |
| Symbols | healthcare |
| Call to action | learn more |
| Standout element | Real constituent testimonial with name/location chyron giving grassroots authenticity to a healthcare coverage story |
| Tactic | Surrogate storytelling tactic uses a relatable constituent with a pre-existing condition to humanize Warner's healthcare record and build empathy-driven credibility without the candidate appearing on screen. |
| Virginia | 100.0% |
| 18-24 · unknown | 0.1% |
| 45-54 · male | 8.8% |
| 25-34 · unknown | 0.2% |
| 65+ · male | 2.5% |
| 45-54 · female | 13.8% |
| 35-44 · male | 8.0% |
| 65+ · female | 3.0% |
| 35-44 · female | 13.5% |
| 55-64 · male | 5.2% |
| 65+ · unknown | 0.1% |
| 18-24 · male | 4.4% |
| 25-34 · male | 12.0% |
| 25-34 · female | 16.2% |
| 18-24 · female | 5.3% |
| 55-64 · female | 6.6% |
| 35-44 · unknown | 0.2% |
| 45-54 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |