FRIENDS OF SHERROD BROWN
Out of state special interests are spending millions spreading lies—because they know Sherrod Brown stands up to them.
Out of state special interests are spending millions spreading lies—because they know Sherrod Brown stands up to them.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.1/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 99.5 · 3.0 · 63.1 |
| Spend range | USD 15,000–19,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 18.42 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 12 (2024-10-24 → 2024-11-05) |
| Created | 2024-10-24 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | News anchor with 'FALSE' red stamp overlaid on an attack ad, reframing opponent's ad as debunked misinformation |
| Tactic | The ad inoculates against negative attacks by borrowing TV news credibility — showing a broadcast fact-check debunking the opponent's ad — framing Brown as the honest fighter being smeared by outside money. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 1.7% |
| 45-54 · male | 7.9% |
| 65+ · male | 8.1% |
| 65+ · female | 16.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.8% |
| 55-64 · female | 12.3% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 11.5% |
| 18-24 · male | 1.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 8.0% |
| 35-44 · female | 11.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 5.4% |
| 25-34 · female | 7.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |