📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Sherrod Brown US Inactive

FRIENDS OF SHERROD BROWN

ad creative

Special Interests Can’t Buy Sherrod Brown

Special Interests Can’t Buy Sherrod Brown

Ad copy

Out of state special interests are spending millions spreading lies—because they know Sherrod Brown stands up to them.
Out of state special interests are spending millions spreading lies—because they know Sherrod Brown stands up to them.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score57.1/100
Spend / Reach / Long. / Eff.63.0 · 99.5 · 3.0 · 63.1
Spend rangeUSD 15,000–19,999
Impressions900,000 – 999,999
CPM (≈ $/1k impr)USD 18.42
Est. audience size500,001 – 1,000,000
Days live12 (2024-10-24 → 2024-11-05)
Created2024-10-24
Creative variants2 body · 2 headline
Platformsfacebook, instagram
Languages
CandidateOH — Sherrod Brown
Surfaced by“senate:Sherrod Brown”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typepersuasion
Emotional appealanger
Production tierprofessional
Who picturednone
Symbolsnone
Call to actionlearn more
Standout elementNews anchor with 'FALSE' red stamp overlaid on an attack ad, reframing opponent's ad as debunked misinformation
TacticThe ad inoculates against negative attacks by borrowing TV news credibility — showing a broadcast fact-check debunking the opponent's ad — framing Brown as the honest fighter being smeared by outside money.

Where it ran (delivery by region)

Ohio100.0%
Unknown0.0%

Who saw it (delivery)

18-24 · female 1.7%
45-54 · male 7.9%
65+ · male 8.1%
65+ · female 16.3%
55-64 · unknown 0.1%
55-64 · male 7.8%
55-64 · female 12.3%
45-54 · unknown 0.1%
45-54 · female 11.5%
18-24 · male 1.3%
35-44 · unknown 0.1%
35-44 · male 8.0%
35-44 · female 11.6%
25-34 · unknown 0.1%
25-34 · male 5.4%
25-34 · female 7.6%
18-24 · unknown 0.0%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Jon Ossoff
GA — Jon Ossoff 60d live
Graham Platner
ME — Graham Platner 55d live
James Talarico
TX — James Talarico 32d live