FRIENDS OF CIVIL
I am Running to Make A Difference by Bringing Your Voice, Your Issues to the Table. TOGETHER We WIN!!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 25.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 39.6 Β· 1.1 Β· 62.6 |
| Spend range | <USD 99 |
| Impressions | 2,000 β 2,999 |
| CPM (β $/1k impr) | USD 19.8 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 5 (2023-12-21 β 2023-12-26) |
| Created | 2023-12-21 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN β Civil Miller-Watkins |
| Surfaced by | βsenate:Civil Miller-Watkinsβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | us flag |
| Call to action | learn more |
| Standout element | Candidate filmed casually in a car with bold campaign text overlay, creating an authentic selfie-style introduction |
| Tactic | The DIY selfie-style video frame paired with an inclusive 'TOGETHER We WIN' message deploys authenticity and relatability as the core persuasion tactic, positioning the candidate as a grassroots everyman voice rather than a polished politician. |
| Tennessee | 98.2% |
| Georgia | 1.5% |
| Mississippi | 0.2% |
| Arkansas | 0.1% |
| 35-44 Β· female | 7.9% |
| 65+ Β· female | 40.9% |
| 55-64 Β· female | 27.4% |
| 45-54 Β· female | 8.2% |
| 25-34 Β· female | 8.6% |
| 18-24 Β· female | 7.0% |