πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Chuck Morse for NH US Inactive

Chuck Morse for NH

ad creative

Stop The Liberal Democrat Spending Spree!

Sign our petition!

Ad copy

Joe Biden is in New Hampshire this week trying to change the subject away from his reckless economic policies that are driving up inflation and making everything more expensive. Don’t let the Democrats bring their Washington ways to New Hampshire. Sign our petition to tell the Democrats – THE WASHINGTON WAY IS THE WRONG WAY! https://www.subscribepage.com/nomorerecklessspending

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score28.6/100
Spend / Reach / Long. / Eff.0.0 Β· 45.5 Β· 1.7 Β· 67.0
Spend range<USD 99
Impressions4,000 – 4,999
CPM (β‰ˆ $/1k impr)USD 11.0
Est. audience size50,001 – 100,000
Days live7 (2021-11-16 β†’ 2021-11-23)
Created2021-11-16
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateNH β€” Chuck Morse
Surfaced byβ€œsenate:Chuck Morse”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsmoney cash
Call to actionsign petition
Standout elementDesaturated unflattering close-up of Biden paired with bold red-highlighted gas price statistic
TacticUses a concrete economic data point (gas prices up 47%) alongside a petition CTA to convert outrage into list-building leads while tying Biden directly to pocketbook pain.

Where it ran (delivery by region)

New Hampshire100.0%

Who saw it (delivery)

55-64 Β· unknown 0.2%
45-54 Β· female 3.8%
35-44 Β· female 1.2%
45-54 Β· unknown 0.1%
35-44 Β· unknown 0.2%
25-34 Β· unknown 0.1%
25-34 Β· female 0.5%
55-64 Β· female 12.8%
55-64 Β· male 40.0%
45-54 Β· male 23.4%
25-34 Β· male 5.3%
35-44 Β· male 12.5%

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