πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

Ad copy

A man threatened me at my town hall in Maine. I want to tell you exactly what happened: I've held over 30 town halls across Maine over the past year. This man didn't come to ask a question. He came to intimidate. He repeated lies about undocumented immigrants voting in our elections. I told him the truth: there is no evidence. None. It's a lie designed to turn Mainers against our own neighbors. I told him that targeting Maine's Somali community is simply racist. The room applauded. That's when he snapped at me. He called me a "faggocrat." He told every person in that room to go to hell. Then he looked at me and said: "I'm not finished with you, jackass." And he stormed out. I'm gay. I'm not hiding that from anyone. I've been called worse. I finished the town hall. When it was over, two people on our team went outside to make sure he wasn't lingering in the parking lot. He was. And the first thing he told them was that he had guns in his car. Our team didn't run. They did something courageous. They stayed, and they listened. For 15 minutes, in that parking lot, they let this man talk. About Social Security. About his family's history with the KKK. And after all of it, he apologized. To our team, and somewhat to me. Then he got in his car and drove home. On January 6th, I was barricaded in my office on Capitol Hill while a mob attacked the building. I was serving as Chief of Staff to Congresswoman Katie Porter. After that day, I founded an organization dedicated to combating political violence in America. This is my life's work. I won't be intimidated. I will keep showing up in every corner of Maine's 2nd district. I will keep taking every question from every person who walks through the door. I'm not scared and I'm not backing down.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score36.2/100
Spend / Reach / Long. / Eff.11.9 Β· 61.7 Β· 0.3 Β· 70.7
Spend rangeUSD 100–199
Impressions20,000 – 24,999
CPM (β‰ˆ $/1k impr)USD 6.64
Est. audience size100,001 – 500,000
Days live2 (2026-06-02 β†’ 2026-06-04)
Created2026-06-02
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateME β€” Jordan Wood
Surfaced byβ€œsenate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementHeritage Foundation voter fraud stat card embedded in frame with bold 'IT DOES NOT HAPPEN.' overlay β€” fact-checking the attacker in real time
TacticThe ad weaponizes a town hall confrontation as a character-defining moment, positioning Wood as a truth-teller who stands up to intimidation and racist rhetoric, building both sympathy and admiration simultaneously.

Where it ran (delivery by region)

Maine100.0%
Baja California0.0%
Cairo Governorate0.0%
New Brunswick0.0%
Île-de-France0.0%

Who saw it (delivery)

45-54 Β· female 17.8%
45-54 Β· male 19.7%
45-54 Β· unknown 0.3%
55-64 Β· female 15.3%
55-64 Β· male 15.9%
55-64 Β· unknown 0.2%
65+ Β· female 15.6%
65+ Β· male 15.0%
65+ Β· unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Jon Ossoff
GA β€” Jon Ossoff 60d live
Graham Platner
ME β€” Graham Platner 55d live
James Talarico
TX β€” James Talarico 32d live