PATRICK SCHMIDT FOR KANSAS
This is what "genius and "very savvy" looks like according to former President Trump and his ally Jake LaTurner. I think it's evil. Kansas deserves better. https://www.theguardian.com/world/2022/feb/24/ukraine-fights-for-its-survival-as-putin-presses-forward
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 28.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 45.5 Β· 0.0 Β· 67.0 |
| Spend range | <USD 99 |
| Impressions | 4,000 β 4,999 |
| CPM (β $/1k impr) | USD 11.0 |
| Est. audience size | 50,001 β 100,000 |
| Days live | 1 (2022-03-05 β 2022-03-06) |
| Created | 2022-03-05 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Patrick Schmidt |
| Surfaced by | βsenate:Patrick Schmidtβ |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Bloodied elderly Ukrainian woman amid bombed-out apartment building juxtaposing Trump's 'genius' praise of Putin |
| Tactic | The ad leverages visceral wartime imagery to morally indict opponents by directly contrasting Trump's flattering words about Putin with the human cost of the Ukraine invasion, framing LaTurner's alignment with Trump as an endorsement of evil. |
| Kansas | 96.4% |
| Missouri | 1.6% |
| Unknown | 1.1% |
| Nebraska | 0.6% |
| Oklahoma | 0.3% |
| 25-34 Β· female | 3.7% |
| 55-64 Β· female | 25.3% |
| 45-54 Β· female | 14.4% |
| 65+ Β· female | 46.2% |
| 35-44 Β· female | 9.4% |
| 18-24 Β· female | 1.0% |