๐Ÿ“Œ The Swipe File

political ad inspiration ยท sourced from Meta Ad Library ๐Ÿ“Š Analytics โš– Compare ๐Ÿ“„ Playbook ๐Ÿ”‘ Access
โ† back to library

Dr. Annie Andrews US โ— Active

DR. ANNIE ANDREWS FOR SENATE

ad creative

๐Ÿ”ด Defeat Lindsey Graham

Donate to send Annie to the Senate!

Ad copy

Lindsey Graham has $20 million in the bank... I'll be honest, that kind of money would make a lot of campaigns nervous. But I also know we have something Lindsey Graham will never have: ๐˜›๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ฑ๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ๐˜ง๐˜ถ๐˜ญ ๐˜จ๐˜ณ๐˜ข๐˜ด๐˜ด๐˜ณ๐˜ฐ๐˜ฐ๐˜ต๐˜ด ๐˜ต๐˜ฆ๐˜ข๐˜ฎ ๐˜š๐˜ฐ๐˜ถ๐˜ต๐˜ฉ ๐˜Š๐˜ข๐˜ณ๐˜ฐ๐˜ญ๐˜ช๐˜ฏ๐˜ข ๐˜ฉ๐˜ข๐˜ด ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ด๐˜ฆ๐˜ฆ๐˜ฏ. ๐Ÿ”ต My name is Dr. Annie Andrews and Iโ€™m now the official Democratic Nominee running against Lindsey Graham for the U.S. Senate. ๐—ฆ๐—ผ ๐—ฝ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ, ๐—œ'๐—บ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—น๐˜† ๐—ฎ๐˜€๐—ธ๐—ถ๐—ป๐—ด: ๐—ช๐—ถ๐—น๐—น ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ต๐—ถ๐—ฝ ๐—ถ๐—ป ๐—ท๐˜‚๐˜€๐˜ $๐Ÿฎ๐Ÿฌ.๐Ÿฎ๐Ÿฒ ๐—ผ๐—ฟ ๐˜„๐—ต๐—ฎ๐˜๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜๐—ผ ๐—ต๐—ฒ๐—น๐—ฝ ๐—ณ๐—ถ๐—ด๐—ต๐˜ ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป๐˜€๐˜ ๐—Ÿ๐—ถ๐—ป๐—ฑ๐˜€๐—ฒ๐˜†'๐˜€ ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ถ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ก๐—ผ๐˜ƒ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ?

โ†— View in Meta Ad Library (the live creative โ€” image/video/layout)

Performance proxies

Overall score51.0/100
Spend / Reach / Long. / Eff.59.4 ยท 85.0 ยท 4.7 ยท 54.9
Spend rangeUSD 10,000โ€“14,999
Impressions200,000 โ€“ 249,999
CPM (โ‰ˆ $/1k impr)USD 55.55
Est. audience size100 โ€“ 1,000
Days live18 (2026-06-11 โ†’ active)
Created2026-06-11
Creative variants1 body ยท 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC โ€” Annie Andrews
Surfaced byโ€œsenate:Annie Andrewsโ€

๐Ÿง  AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturedopponent
Symbolsmoney cash
Call to actiondonate
Standout elementStark black-and-white unflattering close-up of Lindsey Graham dominating the image frame
TacticClassic David vs. Goliath fundraising tactic โ€” frames the opponent's $20M war chest as the threat and grassroots small-dollar donors as the equalizer, using a specific ask amount ($20.26) to create psychological specificity and urgency.

Where it ran (delivery by region)

South Carolina14.6%
California9.6%
North Carolina8.0%
Florida5.7%
New York5.1%
Texas3.8%
Massachusetts3.7%

Who saw it (delivery)

18-24 ยท female 0.1%
45-54 ยท unknown 0.1%
Unknown ยท female 0.0%
65+ ยท unknown 0.8%
65+ ยท male 30.2%
65+ ยท female 28.6%
55-64 ยท unknown 0.3%
55-64 ยท male 11.7%
55-64 ยท female 10.4%
45-54 ยท male 5.5%
18-24 ยท male 0.2%
45-54 ยท female 4.4%
35-44 ยท unknown 0.1%
35-44 ยท male 3.4%
35-44 ยท female 2.5%
25-34 ยท unknown 0.0%
25-34 ยท male 1.0%
25-34 ยท female 0.7%
18-24 ยท unknown 0.0%
Unknown ยท male 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH โ€” Sherrod Brown 189d live
Roy Cooper
NC โ€” Roy Cooper 104d live
Mallory McMorrow
MI โ€” Mallory Mcmorrow 85d live
Dan Osborn
NE โ€” Dan Osborn 113d live
Graham Platner
ME โ€” Graham Platner 58d live
Raja for Congress
IL โ€” S Krishnamoorthi 109d live
Jon Ossoff
GA โ€” Jon Ossoff 60d live
James Talarico
TX โ€” James Talarico 32d live