John Deaton for US Senate US Inactive
JOHN DEATON FOR SENATE INC.
Ad copy
Massachusetts ranks dead last in affordability, and Beacon Hill’s answer is to worry about how many miles you drive so they can tax you for it. That doesn’t solve the affordability crisis. It punishes working people. Enough is enough. Let’s end the insanity this November. Donate: JohnDeatonForSenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 39.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 66.9 · 1.1 · 70.7 |
| Spend range | USD 200–299 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 6.65 |
| Est. audience size | — |
| Days live | 5 (2026-05-26 → 2026-05-31) |
| Created | 2026-05-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | MA — John Deaton |
| Surfaced by | “senate:John Deaton” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, workers labor |
| Symbols | us flag, factory industry |
| Call to action | donate |
| Standout element | Candidate filmed in an auto repair shop under a lifted car, signaling blue-collar authenticity |
| Tactic | The ad uses a mileage tax proposal as a tangible villain to channel voter frustration over affordability into anti-establishment anger, positioning Deaton as the working-people's champion against out-of-touch Beacon Hill politicians. |
Where it ran (delivery by region)
| Massachusetts | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 13.9% |
| 65+ · male | 12.5% |
| 65+ · female | 3.5% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 15.7% |
| 55-64 · female | 2.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 1.3% |
| 18-24 · male | 12.0% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 16.8% |
| 35-44 · female | 1.1% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 18.5% |
| 25-34 · female | 0.8% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
