📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Abdul El-Sayed US Inactive

Abdul for U.S. Senate

ad creative

Chip in

Ad copy

Abdul El-Sayed here. This campaign doesn’t take money from corporate PACs. We’re powered entirely by grassroots supporters like you. Right now, this race is statistically tied, and what we do in this moment will determine who pulls ahead. We can’t afford to lose momentum. If you’re able, will you chip in $10 today so we can keep fighting?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score56.5/100
Spend / Reach / Long. / Eff.59.4 · 94.0 · 11.0 · 61.5
Spend rangeUSD 10,000–14,999
Impressions500,000 – 599,999
CPM (≈ $/1k impr)USD 22.73
Est. audience size
Days live41 (2026-05-01 → 2026-06-11)
Created2026-05-01
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMI — Abdul El-Sayed
Surfaced by“senate:Abdul El-Sayed”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementtight selfie-style close-up video creating an intimate, direct-to-camera appeal with a bold red DONATE button overlay
TacticThe DIY selfie format paired with the 'no corporate PAC money' message is a trust-building tactic designed to make small donors feel personally responsible for keeping the race competitive in a statistically tied contest.

Where it ran (delivery by region)

Michigan41.1%
California9.2%
New York5.6%
Texas4.4%
Illinois4.0%
Florida2.9%
Ohio2.4%

Who saw it (delivery)

18-24 · female 2.4%
45-54 · unknown 0.3%
Unknown · male 0.0%
Unknown · female 0.0%
65+ · unknown 0.3%
65+ · male 6.4%
65+ · female 7.7%
55-64 · unknown 0.2%
55-64 · male 6.6%
55-64 · female 6.1%
45-54 · male 8.9%
18-24 · male 6.1%
45-54 · female 6.1%
35-44 · unknown 0.4%
35-44 · male 14.5%
35-44 · female 8.2%
25-34 · unknown 0.5%
25-34 · male 17.3%
25-34 · female 7.7%
18-24 · unknown 0.3%
Unknown · unknown 0.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live