Haley Stevens US Inactive
Haley Stevens for Senate
Donate to help Haley Stevens (D) keep Michigan blue and flip the Senate
This race will come down to every last dollar. Please donate now.
Ad copy
Michigan’s Senate race is going to be one of the most closely watched of the midterms, and I’m up by 1 point in the latest poll against my MAGA opponent, Mike Rogers. Will you rush a gift right now to keep up the momentum?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.7/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 61.7 · 1.7 · 59.7 |
| Spend range | USD 600–699 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 28.87 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 7 (2025-06-04 → 2025-06-11) |
| Created | 2025-06-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Split blue-vs-red candidate portrait layout styled as a news broadcast poll graphic creating false urgency |
| Tactic | Leverages a fake 'Breaking News' framing and a razor-thin 1-point poll lead to manufacture urgency and trigger immediate donation behavior. |
Where it ran (delivery by region)
| Michigan | 100.0% |
Who saw it (delivery)
| 35-44 · female | 18.8% |
| 35-44 · male | 11.2% |
| 35-44 · unknown | 0.5% |
| 45-54 · female | 15.2% |
| 45-54 · male | 11.3% |
| 45-54 · unknown | 0.4% |
| 55-64 · female | 13.2% |
| 55-64 · male | 9.9% |
| 55-64 · unknown | 0.3% |
| 65+ · female | 10.3% |
| 65+ · male | 8.7% |
| 65+ · unknown | 0.3% |
