Shrewsbury for U.S. Senate US Inactive
SHREWSBURY FOR SENATE
Help elect a working-class Senator >>
Ad copy
My name is Zach Shrewsbury. I am a lifelong West Virginian. Like so many here in West Virginia I have experienced struggle, and I have seen heartbreak. Now, I'm running to replace Joe Manchin and keep West Virginia's Senate seat blue. Join me: shrewsburyforsenate.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.4/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 72.4 · 4.1 · 54.6 |
| Spend range | USD 3,500–3,999 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 57.69 |
| Est. audience size | 5,001 – 10,000 |
| Days live | 16 (2024-04-29 → 2024-05-15) |
| Created | 2024-04-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Joe Manchin caught candidly exiting a door used as visual proof-of-concept for the open seat pitch |
| Tactic | The ad pairs a working-class personal narrative with an urgent partisan stakes framing — 'keep the Senate blue' — to convert Democratic anxiety about Manchin's vacancy into ActBlue donations. |
Where it ran (delivery by region)
| California | 15.4% |
| New York | 7.4% |
| Texas | 7.0% |
| Pennsylvania | 5.6% |
| Florida | 4.9% |
| Washington | 4.6% |
| Virginia | 3.9% |
Who saw it (delivery)
| 18-24 · male | 0.0% |
| 35-44 · female | 3.9% |
| 55-64 · unknown | 0.4% |
| 65+ · unknown | 0.7% |
| 18-24 · female | 0.1% |
| 35-44 · male | 3.7% |
| 55-64 · female | 16.3% |
| 25-34 · female | 0.7% |
| 45-54 · female | 9.9% |
| 18-24 · unknown | 0.0% |
| 65+ · male | 18.0% |
| 45-54 · male | 7.0% |
| 65+ · female | 27.6% |
| 55-64 · male | 10.7% |
| 25-34 · male | 0.8% |
| 35-44 · unknown | 0.1% |
| 45-54 · unknown | 0.3% |
| 25-34 · unknown | 0.0% |
