Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Ad copy
Here’s the part of the AI data center debate no one is talking about. Read more: reillyneill.substack.com. #ReillyforMontana #mtpol #mtnews
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 61.7 · 1.1 · 70.7 |
| Spend range | USD 100–199 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 6.64 |
| Est. audience size | — |
| Days live | 5 (2026-05-15 → 2026-05-20) |
| Created | 2026-05-15 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | awareness |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | farm rural |
| Call to action | learn more |
| Standout element | sweeping golden-hour Montana landscape contrasted with alarming headline about land loss to data centers |
| Tactic | The ad uses a beloved Montana landscape to trigger protective instincts about public land, framing an obscure policy issue (rescinded public lands rule) as an imminent local threat to drive Substack readership and build list. |
Where it ran (delivery by region)
| California | 7.1% |
| Florida | 5.3% |
| Texas | 4.9% |
| Washington | 4.9% |
| Michigan | 4.7% |
| Ohio | 4.3% |
| Pennsylvania | 4.0% |
Who saw it (delivery)
| 18-24 · female | 0.1% |
| 45-54 · male | 3.0% |
| 65+ · male | 14.8% |
| 65+ · female | 43.3% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 6.2% |
| 55-64 · female | 15.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 6.4% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.0% |
| 35-44 · female | 4.2% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 0.9% |
| 25-34 · female | 1.8% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.6% |
