House of Representatives for the 1st District of Oklahoma
The federal government has once again overstepped into the lives and livelihoods of American citizens. Private companies, especially small businesses, are already suffocating under the oppressive restrictions put in place at the start of the public health emergency last year. My colleagues and I have warned of the slow march to socialism for years, and we were called liars for it. Turns out it’s not so much a slow march as it is a sprint. More restrictions, more mandates, more socialist policies are never the answer.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 45.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 73.9 · 14.0 · 75.9 |
| Spend range | USD 200–299 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 3.33 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 52 (2021-09-11 → 2021-11-02) |
| Created | 2021-09-10 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
| Issue | economy taxes |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | 'sprint to socialism' escalation framing in plain text post format |
| Tactic | Uses fear-and-anger rhetoric linking public health mandates to socialism to rally anti-government-overreach sentiment among conservative small business owners. |
| Oklahoma | 99.9% |
| Kansas | 0.0% |
| Missouri | 0.0% |
| Texas | 0.0% |
| West Virginia | 0.0% |
| New York | 0.0% |
| Ohio | 0.0% |
| 18-24 · unknown | 0.0% |
| 55-64 · male | 12.8% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 0.4% |
| 35-44 · female | 4.1% |
| 18-24 · male | 2.0% |
| 55-64 · female | 6.8% |
| 65+ · male | 8.3% |
| 35-44 · male | 17.4% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 18.0% |
| 45-54 · male | 15.1% |
| 65+ · female | 6.8% |
| 45-54 · female | 4.7% |
| 25-34 · female | 3.0% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |