📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Hallie Shoffner US Inactive

Hallie Shoffner for Arkansas

ad creative

Chip in $25 Today | Flip the Senate

Chip in $25 Today | Flip the Senate

Chip in $25 Today | Flip the Senate

Support our grassroots campaign

Support our grassroots campaign

Support our grassroots campaign

Ad copy

Hey, it’s Hallie. I’m taking on Tom Cotton and the Dark Money groups behind him to finally deliver for the people of Arkansas. For the small business owner. For the farmer. For the families who are fighting just to stay afloat. We need grassroots support if we’re going to win this. So, if you believe in taking on MAGA acolytes like Tom Cotton and winning back the Senate, will you chip in to my campaign right now?
Hey, it’s Hallie. I’m taking on Tom Cotton and the Dark Money groups behind him to finally deliver for the people of Arkansas. For the small business owner. For the farmer. For the families who are fighting just to stay afloat. We need grassroots support if we’re going to win this. So, if you believe in taking on MAGA acolytes like Tom Cotton and winning back the Senate, will you chip in to my campaign right now?
Hey, it’s Hallie. I’m taking on Tom Cotton and the Dark Money groups behind him to finally deliver for the people of Arkansas. For the small business owner. For the farmer. For the families who are fighting just to stay afloat. We need grassroots support if we’re going to win this. So, if you believe in taking on MAGA acolytes like Tom Cotton and winning back the Senate, will you chip in to my campaign right now?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score19.0/100
Spend / Reach / Long. / Eff.0.0 · 24.3 · 0.3 · 51.2
Spend range<USD 99
Impressions100 – 999
CPM (≈ $/1k impr)USD 90.08
Est. audience size
Days live2 (2026-05-23 → 2026-05-25)
Created2026-05-23
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateAR — Hallie Shoffner
Surfaced by“senate:Hallie Shoffner”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementcandidate filmed candidly against a wall of her own campaign yard signs, conveying scrappy authenticity
TacticClassic grassroots fundraising tactic: candidate speaks directly to camera in a low-fi setting to signal authenticity while attacking a named opponent and Dark Money to motivate small-dollar donors.

Where it ran (delivery by region)

Texas11.8%
California8.8%
Missouri8.8%
Kansas6.9%
Minnesota5.9%
Virginia3.9%
Utah3.9%

Who saw it (delivery)

25-34 · female 1.0%
25-34 · male 1.0%
45-54 · female 1.0%
45-54 · male 1.0%
55-64 · female 5.9%
55-64 · male 19.6%
65+ · female 27.5%
65+ · male 42.2%
65+ · unknown 1.0%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live