FRIENDS OF SHERROD BROWN
Our veterans shouldn’t have to fight for health care when they come home after serving our country. When they were denied their benefits, Sherrod Brown took on the VA to make things right.
Our veterans shouldn’t have to fight for health care when they come home after serving our country. When they were denied their benefits, Sherrod Brown took on the VA to make things right.
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| Overall score | 64.6/100 |
| Spend / Reach / Long. / Eff. | 63.0 · 100.0 · 32.0 · 63.5 |
| Spend range | USD 15,000–19,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 17.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 117 (2024-03-18 → 2024-07-13) |
| Created | 2024-03-18 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military |
| Call to action | learn more |
| Standout element | Soldier in uniform with smoky, dark military backdrop anchoring the burn pits testimony headline |
| Tactic | Uses a personal veteran testimony framing — a spouse's voice about toxic burn pit exposure — to humanize the policy issue and credit Sherrod Brown as a champion for veterans without showing the candidate, maximizing emotional credibility transfer. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 8.5% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 18-24 · male | 1.0% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 1.2% |
| 55-64 · female | 13.4% |
| 25-34 · female | 4.5% |
| 45-54 · unknown | 0.1% |
| 35-44 · female | 9.8% |
| 45-54 · male | 9.2% |
| 55-64 · male | 9.8% |
| 25-34 · male | 4.0% |
| 45-54 · female | 10.8% |
| 65+ · female | 17.4% |
| 65+ · male | 9.8% |
| 25-34 · unknown | 0.1% |