COSTELLO FOR SENATE
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 19.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.8 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | — |
| Days live | 4 (2024-08-22 → 2024-08-26) |
| Created | 2024-08-22 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — David Costello |
| Surfaced by | “senate:David Costello” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Texas | 15.5% |
| Florida | 14.4% |
| California | 11.5% |
| New York | 9.8% |
| Illinois | 9.3% |
| New Jersey | 9.0% |
| Massachusetts | 6.3% |
| 18-24 · female | 0.4% |
| 25-34 · unknown | 0.1% |
| 18-24 · male | 1.5% |
| 55-64 · male | 11.5% |
| 55-64 · female | 7.3% |
| 25-34 · female | 1.1% |
| 65+ · male | 29.8% |
| 65+ · female | 31.2% |
| 25-34 · male | 4.3% |
| 35-44 · male | 4.1% |
| 45-54 · male | 3.8% |
| 45-54 · female | 2.8% |
| 35-44 · female | 2.0% |
| 65+ · unknown | 0.2% |