COLLINS FOR SENATOR
Collins for Senator
Take it from Bentley: Susan Collins stepped up and saved York County jobs.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 52.7/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 91.4 · 1.7 · 62.5 |
| Spend range | USD 8,000–8,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2020-10-16 → 2020-10-23) |
| Created | 2020-10-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Smiling local constituent 'Bentley' as surrogate testimonial outside a Main Street inn |
| Tactic | Third-party testimonial tactic uses a relatable local business owner to validate Collins's record on jobs, lending grassroots authenticity and deflecting self-promotion. |
| Maine | 100.0% |
| New Hampshire | 0.0% |
| Massachusetts | 0.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · female | 9.3% |
| 18-24 · female | 3.5% |
| 35-44 · female | 7.8% |
| 55-64 · male | 8.1% |
| 65+ · female | 8.1% |
| 35-44 · male | 10.9% |
| 25-34 · male | 13.7% |
| 45-54 · male | 9.9% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 5.0% |
| 65+ · male | 5.4% |
| 55-64 · female | 9.4% |
| 25-34 · female | 8.2% |
| 25-34 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 55-64 · unknown | 0.1% |