FRIENDS OF SHERROD BROWN
My focus has always been on the Dignity of Work.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 53.7/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 92.5 · 6.3 · 69.4 |
| Spend range | USD 3,500–3,999 |
| Impressions | 450,000 – 499,999 |
| CPM (≈ $/1k impr) | USD 7.89 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 24 (2023-09-12 → 2023-10-06) |
| Created | 2023-09-12 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | MSNBC news chyron lending mainstream media credibility to Brown's political brand |
| Tactic | The ad leverages an MSNBC segment to borrow media credibility and frame Brown as a uniquely effective Democrat who transcends partisan struggles in Ohio, reinforcing his 'Dignity of Work' identity. |
| Ohio | 98.2% |
| Kentucky | 1.6% |
| Indiana | 0.2% |
| West Virginia | 0.0% |
| 18-24 · unknown | 0.3% |
| 25-34 · female | 22.4% |
| 65+ · unknown | 0.1% |
| 45-54 · unknown | 0.1% |
| 25-34 · unknown | 0.3% |
| 65+ · male | 2.0% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 8.3% |
| 18-24 · male | 5.2% |
| 45-54 · female | 7.7% |
| 45-54 · male | 4.7% |
| 25-34 · male | 12.7% |
| 18-24 · female | 11.2% |
| 55-64 · female | 4.6% |
| 35-44 · female | 13.4% |
| 55-64 · male | 2.6% |
| 65+ · female | 4.3% |
| 55-64 · unknown | 0.1% |