House of Representatives for the 1st District of Oklahoma
I was honored to speak at the Kentucky Derby Polo match in honor of the Mission 22 project this weekend, and throw out the commemorative “first ball”! Every day, at least 22 veterans take their own life. Post-Traumatic Stress Disorder (PTSD) takes a devastating number of veterans away from us. There are memorials dedicated to the fallen warriors of nearly every major conflict in our country’s history, yet, there is no monument for those who have fallen in the war against veteran suicide. Thankfully, that is about to change as Mission 22’s mobile monument displaying steel cut outs in the likeness of those we have lost to suicide, will find a permanent home in Broken Arrow this coming October. These beautiful monuments that commemorate the lives of the veterans who found themselves in a battle here at home, will be cherished and respected by our community for generations. When you encounter veterans, it is good to thank them for their service, but don’t forget to tell them “welcome home” too.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.1/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 75.1 · 15.2 · 76.8 |
| Spend range | USD 200–299 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 2.94 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 56 (2021-05-05 → 2021-06-30) |
| Created | 2021-05-05 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK — Kevin Hern |
| Surfaced by | “senate:Kevin Hern” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate, veterans military, diverse crowd |
| Symbols | us flag, military |
| Call to action | none |
| Standout element | Candidate speaking at a polo field with U.S. flag and group of veterans in the background, evoking community and service |
| Tactic | The ad leverages emotional empathy by connecting Hern's personal appearance at a veterans' event to the urgent crisis of veteran suicide, positioning him as an engaged advocate rather than a legislator. |
| Oklahoma | 99.9% |
| Kansas | 0.1% |
| Illinois | 0.0% |
| Ohio | 0.0% |
| 18-24 · unknown | 0.0% |
| 35-44 · male | 12.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · female | 2.0% |
| 45-54 · male | 13.0% |
| 25-34 · male | 11.5% |
| 55-64 · female | 8.5% |
| 65+ · male | 8.2% |
| 35-44 · unknown | 0.1% |
| 55-64 · male | 13.8% |
| 45-54 · female | 6.0% |
| 25-34 · female | 4.3% |
| 65+ · female | 8.0% |
| 35-44 · female | 5.9% |
| 18-24 · male | 5.4% |
| 65+ · unknown | 0.2% |
| 25-34 · unknown | 0.1% |